To create a Major Visual Department within Lowe’s Stores to showcase and demonstrate “new” fixtures and revise modern products at retail. The objective was to get products in front of the customer with a lot of graphic back-up for their uses. Had big objective to be able to easily change-out various fixtures in the field to constantly demonstrate new technology at retail.
Tiles holding fixtures were easily changed out and updated in retail environment to further demonstrate company’s ability to stay on top – technology wise! “LED Technology” section was fully lit to convey to consumer the great progress happening in that area! Enabled “Store Locations” easy “re-fresh opportunities at store level” to convey progressive new technology.
- Injection molded styrene
- MFG wood
- Litho mounted styrene graphic panels
- LED light strips
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