To create an alternate space for multiple new products – new launches, etc., (vs. putting products on existing counters where there is very limited space.) To give Lancôme outpost locations, outside of regular existing cosmetic departments to display “New Products” and new launches in other areas of the store!
Summit created a unit that is free-standing, so it could be set-up in any alternate location for seasonal launches. For times in between launches, retailer could break unit down easily, store it in back room and then easily set it back up for promotions! This unit allowed retailer alternate space for large format graphics and display tray glorifiers for “New Products” – and gift boxes!
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