Client

CVS Health

Industry

Health Retail

Timeline

4 months


The Challenge

To design, engineer, and manufacture a modular, easily set up messaging system to communicate the latest health messaging for all 8K plus retail locations within a highly-compressed time sensitive launch window. The system was located behind checkout and was comprised of numerous store front shelving variations. This initiative was launched from CVS Senior Management to coincide with their industry changing announcement of discontinuing any tobacco products.

 

 

The Solution

Summit created a fully modular, economic solution that afforded easy set up at retail, easy large format graphic insert change outs, and presented upscale design continuity though out the CVS Chain. The interchangeable graphics were easily changed out though an aluminum “flex-snap” frame design, and the “hinged” space saver inserts allowed for hidden product storage behind, with easy access as required.

A unified, aesthetically appealing solution, which incorporated permanent construction that affords longevity of at least five years.

 


The Materials

  • Aluminum large format snap frames
  • High impact color matched styrene flip panels

 

 

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