4-6 months

The Challenge

To create a totally versatile Endcap design that would fully embody the Milani brand and that would aesthetically coordinate with the “New Look” of the CVS Store of the Future format.  In addition, this endcap needed to be easily re-plannogrammed, as well as be compatible with other Retail Chains in both lit and unlit store environments.


The Solution

By utilizing the key modular and electrical components of the CVS Universal Wall system, we were able to perfectly visually-align this endcap with the 57’ Wall system, and seamlessly incorporate the ability to interchange and update all primary merchandising fixture elements on a “real-time” basis.  Whereas the Wall system height was based on retrofitting the existing NOXELL 72” fixtures, both the in-line gondolas and endcaps of the system were set at 64” to maximize visibility and navigation throughout the store.  The physical structure of the unit utilizes a combination of Black “Pionite” textured injection molded elements in conjunction with a sturdy MDF structure with HPL to achieve a “Furniture” look.  The interchangeable edge-lit Header signage graphics can be easily updated by changing panels to reflect promotional, or secondary communications.  Individual components, signage, and graphics, as well as entire 12” sections can be changed within minutes.  This upscale solution has provided a significant ROI for the client, as well as simplifying their operational requirements to change the POG bi-annually.


The Materials

  • Injection Molding of LEXAN and Hi-Impact Styrene
  • Vacuum-Forming
  • UL LED Lighting Systems
  • Aluminum and Plastic Extrusion
  • Progressive and Roll-Formed Steel Die Components
  • Tubular Steel Fabrication
  • 4-Slide Wire Fabrication
  • Plastic Sheet Fabrication
  • Edge-Lit Lighting Systems
  • Silk-Screening
  • 4-Color Litho Mounting and Die-Cutting
  • MDF Fabrication and HPL Lamination
  • Sheet Steel Fabrication and Powder-Coating


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