Health and Beauty Aids


4 months

The Challenge

We were tasked with the challenge of creating a highly durable, highly impactful, Duty Free shopping island that reflected H2O’s marine beauty brand theme.  The floor stand display needed to call to cosmetic elegance and incorporate dynamic retail lighting to make the display stand out in an already brightly lit retail environment.


The Solution

For this floor-stand display, we were challenged with the task of designing something functional that maintains the marine beauty theme of the H2O brand.  Our design solution is an upscale, freestanding floor display that incorporates flowing design lines. We strategically combined lighting elements with specific materials to achieve a fresh and clean-looking design.  The blue tile accents we added create a unique look and incorporate H2O’s marine theme.  Our two-sided merchandising retail display is true to the H2O brand and allows for an easy-to-navigate consumer experience.


The Materials

  • Barl Wrap Board with Maple veneer Painted with White Lacquer
  • 3/8” Clear Tempered Glass Shelves
  • Side Light Boxes use Fluorescent Lamps behind a Snap-Frame Duratran Graphic
  • Tiles Were Ceramic or Blue Acrylic, Depending on Two Value Versions


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