Estée Lauder


Health and Beauty Aids


4 months

The Challenge

For this client, we were challenged to create a prestige counter display that promoted their new line of Age-Prevention products while also conveying the essence of the Estée Lauder brand.  The display needed to be visually innovative and eye-catching in order to draw attention to and promote these new skincare products.


The Solution

By selecting a unique holographic silver mylar foil treatment to be integrated into the dynamic angular design, the unit has a distinctive, and contemporary aesthetic that immediately conveys, and suggests the technological benefits of the product. The unit is entirely injection molded and hot-stamped, and incorporates silver plated components to create this luxury counter display.  By molding the entire unit, then selectively plating different elements, significant cost and weight was reduced while not compromising the aesthetics of the unit.  In addition, we incorporated a 4-color laminated flip-chart on the base of the unit to further assist in educating the consumer of the product benefits.


The Materials

  • Injection-Molded ABS Plating-Grade Plastic
  • Hot-Stamping
  • Silk-Screening
  • Holographic Metallic Foils
  • Electro-Plating
  • 4-Color Litho Mounting and Die-Cutting


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